“Sometimes” by Swerv-O

In their first collaboration, Swerv-O teamed up with AMVFilms to produce his music video for the single, Sometimes. In collaboration with the Absolute clothing brand, the video cross promotes the artist as well as the clothing line. Much of the video is filmed during an actual photo shoot of the clothing brand’s launch and many of these clothing items are worn by the actors throughout the video.

Filmed all over Boston, Swerv-O’s home city, the video depicts seeking success in the form of chasing after a woman.